An internship can either be the best experience for marketing students – or a summer in hell.
Take, Gene, for example, the intern who spent his time couriering photos from office to office by bicycle and fetching lunch for co-workers. Or the student who was ignored and unassigned during a six-week internship at a busy corporate marketing department. For some, like Ryan Williams of the MCM League, the experience is enough to sour a person on the corporate experience.
“It was awful,” says Williams, “Which for me was amazing, because I ended up starting my own business to be rid of the politics and the garbage!”
As former interns and professionals who run internship programs will tell you, the key to a successful internship program for all involved is an organized experience with planned, hands-on marketing tasks in addition…