12.16.15

Tips For Offering A Valuable Internship Experience

An internship can either be the best experience for marketing students – or a summer in hell.

Take, Gene, for example, the intern who spent his time couriering photos from office to office by bicycle and fetching lunch for co-workers. Or the student who was ignored and unassigned during a six-week internship at a busy corporate marketing department. For some, like Ryan Williams of the MCM League, the experience is enough to sour a person on the corporate experience.

“It was awful,” says Williams, “Which for me was amazing, because I ended up starting my own business to be rid of the politics and the garbage!”

As former interns and professionals who run internship programs will tell you, the key to a successful internship program for all involved is an organized experience with planned, hands-on marketing tasks in addition

11.25.15

Customer Experience Beats Advertising Every Time

Dad and his two sons couldn’t stand it anymore. Out of the house and into the car they went, off to one of the world’s most famous hamburger happy places. Once up to the menu speaker, the boys blared out their requests. The world seemed like a better place as Dad drove up to the drive-through window.

What happened next, though, was unexpected. A huge rat darted onto the driveway, its steely eyes glaring into the headlights. Still, even one of America’s most beloved brands deserves a break, the startled father thought. He told the assistant night manager what had happened. “Yeah, I know,” came his reply. “Customers tell me all the time. But by the time I come out, it’s gone.”

Company should know better

ceba

Meanwhile, the family, their appetites pretty much gone, sat squirming in the car waiting

11.21.15

No Wonder There Was A Bubble: Looking Back At Insane Web Prices

(Ok, folks, this is a real article. From 1998. Which is pretty hilarious. Wow were we ever flush back around the tech bubble!)

mowThe median price for building a marketing-oriented Web site has increased by as much as 78% since October 1997, with costs for putting a small company on the Web jumping the most, according to Launchscore’s latest national survey of Web developers.

Rates for midsize and large marketers have posted more modest median hikes of 20% and 10%, respectively.

The median price nationally for a simple Web site has jumped from $25,000 eight months ago to $44,500 today.

Sophistication grows

More functional, medium-level sites rose in price from $83,000 to $99,750, while the largest sites, which had been dropping in price, reversed that trend and saw prices increase for the first time since the survey began in September